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Personal Financial Situation Key Factor in 2012 Presidential Vote

June 19, 2012 1:24 am

Nearly 6 in 10 Americans (59 percent) report that their personal financial situation is either the single most important factor (12 percent) or one of several important factors (47 percent) in deciding which presidential candidate they will vote for in November, according to new research released today by Bankrate.com.

Americans are evenly divided with respect to which candidate they think will be best for their personal financial situation. Twenty-one percent support President Barack Obama, and an equal 21 percent support Republican challenger Mitt Romney. Fifty percent don't think it will make much difference either way, and 8 percent either don't know or refused to answer.

Franklin Roosevelt (in 1940) was the last sitting president to win re-election with unemployment above 7.2 percent. The latest figure reported by the U.S. Bureau of Labor Statistics (June 1, 2012) was 8.2 percent, down from a peak of 10 percent in October 2009.

"How Americans feel about the U.S. economy and their own finances will be central to the election on Nov. 6," reports Claes Bell of Bankrate.com. "While unemployment will probably be above that 7.2 percent historical benchmark when the election takes place, the key question will be whether Americans are comfortable with the progress that has been made since the economy took a turn for the worse.

Close to 3 million jobs have been recovered since October 2009, and Bankrate.com's Financial Security Index hit an 18-month high last month, but some recent indicators have been less positive.”
The new survey was conducted by Princeton Survey Research Associates International (PSRAI).

Published with permission from RISMedia.

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